Smarking is changing the way that universities are using parking data so that they can foster sustainability on campuses. Instead of a few manual parking counts and static parking studies, Smarking's dashboard provides an interface that allows university parking managers to look at trends of data for every hour of the day and understand how various lots, garages, and on-street spots are being utilized.

Universities are using this data to determine parking occupancy and revenue. They can then understand how best to distribute parking and the effectiveness of parking initiatives. Read more below or visit our blog to learn how the universities are using data to inform better policy decisions.